Can you use values other than count on the y-axis in a qualitative report?

In a qualitative report within Adobe Campaign Classic, the use of values other than count on the y-axis is indeed possible. Qualitative reports are designed to provide insights into non-numeric data, analyzing aspects such as customer behavior, preferences, and feelings, which qualitative data encompasses.

When constructing such reports, the y-axis can be utilized to represent various qualitative metrics or even aggregated scores derived from qualitative insights, enabling the visualization of trends or patterns beyond mere counting. This flexibility allows marketers and analysts to convey richer information and derive deeper insights from the data they are working with.

While quantitative metrics like counts are frequently used in reporting, qualitative reports serve a different purpose, and the capability to represent various values allows for a more comprehensive analysis of customer engagement and experience.