How can users ensure email deliverability in Adobe Campaign Classic?

Ensuring email deliverability is critical for effective marketing campaigns, and following best practices for email design and authentication is the most effective way to achieve this in Adobe Campaign Classic.

When users adhere to best practices, they typically focus on aspects such as creating engaging and visually appealing content, optimizing for mobile devices, and maintaining a clean, updated email list which reduces bounce rates. Importantly, authentication practices like implementing SPF, DKIM, and DMARC protocols help prove to ISPs that a sender is legitimate, thus improving the chances of emails reaching the inbox rather than the spam folder.

Successful email campaigns are also data-driven, allowing users to personalize messages and target the right audience segments effectively. By avoiding common pitfalls, such as using generic subject lines or sending at inconsistent intervals, and instead focusing on engagement and optimization, users can enhance their email deliverability for better outcomes in their campaigns.