In order to be used for segmentation, where must data reside?

For segmentation within Adobe Campaign Classic, data must reside in the Adobe Campaign database. This requirement is due to the way Adobe Campaign processes and manages data for campaign execution. When data is stored in the Adobe Campaign database, it is easily accessible for segmentation, allowing users to create targeted lists based on various attributes and behaviors of their audience.

Having the data in the Adobe Campaign database ensures that all necessary functionalities related to segmentation, such as dynamic filters and tailored criteria, can be effectively utilized. This centralized data storage enhances efficiency and supports the execution of personalized marketing strategies, making it possible to optimize user engagement.

In contrast, while local servers, cloud storage solutions, and external databases may store data, they do not provide the same level of integration and accessibility needed for segmentation through Adobe Campaign. These options may require additional steps for data import or synchronization, potentially complicating the segmentation process. Hence, for seamless and effective segmentation, the Adobe Campaign database is the optimal location for data.