In the context of delivery reports, what does 'message to deliver' refer to?

In the context of delivery reports within Adobe Campaign Classic, 'message to deliver' specifically refers to the population resulting after an analysis of the delivery. This means it indicates the specific group of recipients that are identified based on various criteria and analysis, implying that the messages identified for delivery have been filtered according to the campaign's targeting strategy and the results from prior interactions.

When the delivery report is generated, this metric focuses on the finalized list of users for whom the message is intended and signals that these recipients are the ones selected to receive the communication. This is a crucial aspect of campaign performance evaluation, as it provides insight into how well the targeting and segmentation processes have worked to create an effective audience for the campaign message. Understanding this helps practitioners optimize their targeting for future campaigns.