What are composed messages in Adobe Campaign Classic?

Composed messages in Adobe Campaign Classic refer to custom-designed communications that integrate various elements. This means that these messages are not just static templates; instead, they can be tailored to meet specific campaign objectives or audience needs by incorporating personalized content, dynamic data, and multimedia components. This flexibility allows marketers to create more engaging and relevant communications that resonate with their audience, enhancing the overall effectiveness of their marketing efforts.

The ability to merge different elements into a single composed message enables marketers to take advantage of personalization and targeting features within Adobe Campaign, leading to improved customer engagement and response rates. This aspect sets composed messages apart from predefined templates, which lack the level of customization needed to truly connect with recipients. On the other hand, automated responses and standard newsletter formats serve specific functions but do not encapsulate the broader concept of composed messages that can be uniquely crafted for each communication.