What are delivery templates in Adobe Campaign Classic?

Delivery templates in Adobe Campaign Classic serve as predefined formats for creating messages. They streamline the process of crafting campaign communications by providing a structured layout and design elements that can be reused, ensuring consistency across various campaigns. This functionality allows marketers to focus on the content and targeting of their messages rather than redesigning each communication from scratch.

Utilizing these templates can significantly enhance workflow efficiency and contribute to maintaining brand coherence in messaging. By having a set template, users can easily modify specific content while preserving the overall structure and design, which is particularly useful when dealing with multiple campaigns or variations of a message.