What do custom fields refer to in Adobe Campaign Classic?

Custom fields in Adobe Campaign Classic refer to user-defined attributes for customer profiles. This means that these fields are created based on the specific needs and requirements of the organization, allowing for tailored data collection that can capture unique information relevant to individual customers. By defining custom fields, users can enhance their customer profiles with additional details that are not included in the predefined attributes set by Adobe, allowing for more personalized communication and targeted marketing efforts.

Using custom fields enables businesses to segment their audience more effectively and develop marketing strategies that resonate better with their customers' preferences, behaviors, or any other dimensions they consider relevant for their campaigns. This flexibility and capability to adapt the data structure to the specific business model greatly enrich the marketing efforts undertaken through Adobe Campaign Classic.