What feature allows campaigns to respond to user behavior in real-time?

Triggered campaigns are specifically designed to respond to user behavior in real-time. This feature is integral for engaging users at the right moment, based on their actions or interactions with your brand. For example, if a customer abandons a shopping cart, a triggered campaign can automatically send an email reminder shortly after to encourage the completion of the purchase.

This type of campaign is sensitive to user activities, such as page views, clicks, or even email opens, which allows marketers to capitalize on user intent and increase the likelihood of a conversion. The ability to trigger an action based on specific behaviors rather than relying on a predetermined schedule sets triggered campaigns apart, making them a powerful tool in personalized marketing strategies.

In contrast, standard campaigns generally operate on fixed parameters without immediate responsiveness to user actions, scheduled campaigns focus on timing rather than behavior, and automated campaigns can encompass a broader range of processes but do not necessarily have the real-time responsiveness that triggered campaigns provide.