What is a delivery in Adobe Campaign Classic?

In Adobe Campaign Classic, a delivery refers specifically to the actual message or communication sent to recipients. This encompasses various types of communications, such as emails, SMS messages, or any other form of marketing outreach that is intended to reach the customer. The delivery process includes the preparation of the message, segmentation of the audience, and the actual dispatch to recipients based on predefined criteria and timing.

This definition focuses on the execution of the marketing strategy, where the communication has been crafted based on campaign objectives and is sent to engage customers. Understanding deliveries is crucial for any marketer using Adobe Campaign Classic, as it forms the core of how campaigns are realized and the effectiveness of customer interactions is measured.

The other options relate to different aspects of marketing but do not define a delivery specifically. Customer data files are important for segments and targeting but are not the communication itself. Reports focus on evaluating performance rather than stating what a delivery is, and scheduling pertains to timing rather than the content being sent. Thus, the clarity of what constitutes a delivery within the Adobe Campaign Classic framework is pivotal for effective campaign management.