What is the purpose of "Error Handling" in workflows?

The purpose of "Error Handling" in workflows is to ensure that campaigns can detect and address issues that may arise during execution. Error handling mechanisms are essential in workflows as they allow for the identification of problems such as data discrepancies, processing failures, or connectivity issues. When an error is detected, the system can take predefined actions such as logging the error, sending alerts to administrators, or even executing alternative paths within the workflow. This proactive approach minimizes the impact of issues on campaign execution, thereby enhancing the overall reliability and efficiency of marketing operations. By implementing effective error handling, marketers can ensure smoother processes and better outcomes for their campaigns.