What results from improved targeting of communications in Adobe Campaign Classic?

Improved targeting of communications in Adobe Campaign Classic leads to higher customer satisfaction and retention rates. This is because when marketing messages are more relevant and personalized to the recipient's preferences and behaviors, they resonate better with the audience. Effective targeting allows businesses to deliver tailored content that addresses specific needs or interests, creating a more engaging customer experience.

As a result, customers feel understood and valued, increasing the likelihood that they will remain loyal to the brand and engage with its offerings. This tailored approach can lead to stronger relationships with customers, encouraging repeat business and positive word-of-mouth referrals, which are essential for long-term success.