What role does the delivery properties play in a campaign?

The delivery properties in a campaign specifically focus on how the communication will be sent to the intended audience. This includes determining the method of delivery—such as email, SMS, or other channels—and settings like the scheduling, sender profile, and any tracking parameters. By specifying these details, delivery properties ensure that the campaign reaches the target audience in the desired manner and at the right time. This critical role ensures the effective execution of the campaign and enhances engagement with the recipients.

Other aspects such as analysis methods, segmentation strategies, and content approval processes are important components of campaign management but do not directly pertain to how the delivery is executed. Instead, these elements relate to broader campaign planning and analysis.