What should be done if data needs to be filtered in a query?

When data needs to be filtered in a query, setting proper conditions is essential. This allows you to specify the exact criteria that the data must meet to be included in the results. Properly constructed conditions help target the audience or dataset more effectively, ensuring that only relevant records are retrieved.

For instance, in Adobe Campaign Classic, you may have a large dataset with various attributes (like customer age, location, or purchase history). By setting conditions within your query to filter this data based on these attributes, you can produce a more refined and actionable dataset that meets specific marketing needs or business objectives.

The ability to filter data accurately is crucial in decision-making and analysis, allowing for tailored communications and targeted campaigns that can lead to improved outcomes and more efficient resource allocation.