When configuring a split activity, if the total number of records out is less than in, what could you set to account for the missing?

When configuring a split activity in Adobe Campaign, the option to "Generate complement" is particularly relevant when there are fewer records output than input. This feature allows you to automatically create the missing records by generating a complementary set based on the defined criteria.

Utilizing "Generate complement" ensures that the flow of your campaign remains balanced and that none of your targeting segments are underrepresented. It acts as a safeguard to maintain the effectiveness of your communications, providing a way to compensate for the shortfall in records without having to manually adjust any input targets or segmentation rules.

Other strategies, such as increasing the input target or adjusting segmentation rules, may not necessarily solve the issue of missing records effectively or may lead to unintended alterations in your campaign’s performance. Implementing fallback strategies might help in some scenarios, but they do not directly address the need for equal distribution in the split activity as generating a complement does. Thus, using the "Generate complement" feature effectively fills in gaps and keeps your campaign data aligned with your original goals.