Who can act as an approver in a campaign?

In Adobe Campaign Classic, an approver in a campaign typically denotes a user who has the necessary permissions to review and approve campaign components before they are executed. A user with an operator account possesses these capabilities, allowing them to act as an approver.

Having an operator account aligns with the role-based access control within Adobe Campaign, which is designed to ensure that only designated users can carry out specific actions. This is important as it maintains the integrity of the campaign processes; the individuals with operator accounts are trained and authorized to make informed decisions regarding campaign approvals.

Other options do not hold the same validity. For instance, while any customer might have insights into campaigns, they do not have formal roles within the system that grant them approval rights. Similarly, restricting this ability to administrators only would undermine the collaborative nature of campaign management, as it is essential for team members with the right knowledge to be involved in approvals. Lastly, external partners typically do not have the same privileges as internal users, especially when sensitive data or established workflows are involved. Therefore, only users with operator accounts are properly equipped to fulfill the role of an approver in campaigns within Adobe Campaign Classic.